Geolocation Gaming Thrives in Europe on iOS: A Q4 2020 Snapshot

As 2020 came to a close, the geolocation gaming category continued to engage users across Europe on iOS devices. Sensor Tower's data provides us with an insightful look into the performance of the top five applications in this segment.

Starting with Pokémon GO, Niantic's enduring hit, we saw a consistent revenue trend in the millions, peaking at $2.2M in early December. The game's downloads reached a high of 149K in the week leading up to Christmas, while weekly active users (WAUs) saw a slight decline from 4.4M at the end of September to 3.5M at the end of December.

Minecraft Earth from Mojang showed modest revenue figures, with a slight increase to $354 by the year's end. Downloads for the game saw an upward trend, culminating in nearly 27K downloads in the last week of December. Interestingly, WAUs surged to 39K in the same period, indicating growing engagement.

Illumix's Five Nights at Freddy's AR experienced fluctuating revenue, with a notable spike to $19K in the week before Christmas. Downloads had a remarkable surge in late October, reaching 37K, and WAUs peaked at 46K at the end of December, showcasing the game's increasing popularity.

Akita Limited Liability Company's Tamadog - Puppy Pet Dog Games, despite being a newer entrant, showed a steady revenue stream, with an increase to $14K in the final week of 2020. The game's downloads saw a significant rise to 23K, while its WAUs grew to 25K, indicating a solid finish to the quarter.

Lastly, Niantic's Harry Potter: Wizards Unite also demonstrated a steady revenue, with a peak at $9.9K in mid-December. The game's downloads saw an uptick, reaching 8.5K in the last week, and WAUs increased to 43K in the same timeframe.

For more insights and detailed analytics, Sensor Tower's full reports offer an extensive view of the app marketplace.